Forte dei Marmi has built up a tradition as one of the most famous tourist resorts in the world, and one of the busiest on the Tyrrhenian coast.
As long ago as the late 18th century, noblemen and women from all over Europe, as well as diplomats, businessmen, artists and celebrities began to build splendid villas nestling in the pinewoods, choosing the fine sands for their holidays and rest periods.
Apart from the beauty of its beaches, gardens and old town, Forte dei Marmi is also well-known for its elegance and sophistication: its shops and haute couture boutiques are as much of a magnet for tourists as the nearby historic cities of Florence, Pisa and Arezzo, and its bars and restaurants have served stars from every corner of the globe, a key venue in Italy’s dolce vita since the 1960s.
But what makes life in Forte dei Marmi so unique is its relaxed atmosphere, the rhythm of its spacious public areas, the bicycle rides along its tree-lined avenues, its silences and its times for meeting up with friends for an apéritif after a day spent relaxing in the sunshine.
